Posted on March 12th, 2011
We attended the Google conference in Letterkenny by the Donegal Enterprise Board last night. Which was headlined by Google UK and Ireland Online Sales Manager Claire Walsh. We listened as she explained the layman points on Adwords and some other surface scratching Google bits & bobs.
What caught our attention are the basics that still need to be explained to businesses, within our local economy. At the end she was bombarded with questions from all angles, which let me tell you, was and is an overwhelming thing. So we decided that we would make our contribution to helping these businesses with a guide to ease Claire’s bombardment. Email us with your questions and will do what we can to help.
1. Just get a website ONLINE – Nearly any type of site will do, if you have no money get a free one, don’t complicate an easy task, you’re not going to get it right first time, you have to develop your site, the important bit is get one online and do it now. Colours and Design are nowhere nearly as important as function and content.
2. Keep it Simple – Don’t over complicate, don’t listen to kilobytes and megabits, stories of grandeur and rocketing figures, just sit down and find out what it is your company does. Write it all down pick what is important and what makes you money right now and then from that, you will be able to make a beginners site that suits.
3. Consult – After the two steps above are done, try getting consultation from an expert or specialist and I don’t mean the ones that claim to be. Phone the people in their portfolio, look for transparency. Time is actually of the essence on these points, the longer you take to make it happen the further back your starting point.
4. Budget – Make a realistic budget, what you can afford over the next 12 months and not what you would like to be able to afford. This is primal and if you make a mistake here this has a scaling effect on the end result. Remember to keep it real, think of the cost of basics in the offline world, like what money actually buys you in a business. Look at your own figures and make this budget real and firm. Remember on this planet you get what you pay for….. most of the time.